Series
I create series to journey deep into an idea, an emotion, or a question. Each series is its own territory with unique rules, where the visible unveils the invisible. In this way, every collection of works becomes a singular journey in search of meaning, memory, and transformation.
WHER WE GOIN
... from that place where questions weigh heavier than answers.
TREE OF LIFE
Those that question us, overwhelm us,
Those that impose paths upon us.
ARGENTINA ALWAYS
With that cyclical wound we carry: what happened to us, happens again.
Artist Statement
I began exploring different creative paths by working on the relationship between Contemporary Art and Advertising.
My work reflects on religion, power, and social processes.
A large part of my pieces investigates the power of the media, of words, and the ways in which we communicate.
Understanding that there are multiple ways to express what I think and feel.
That’s when I asked myself a key question:
What do I want to say, and how do I want to say it?
From that question, answers began to emerge becoming artworks. And those artworks generated new questions, which led to new pieces.
New questions, and new “whys.”
Because desire can’t be contained, so it must be set in motion.
Because I felt the need to speak from my own experience and perspective.
Because maybe it will resonate with someone.
Because it helps me.
Because one more voice matters.
Because it is grounded with respect.
Because it is built on study.
Just Because.
Bio:
From Advertising to Art: A Life in Images
My journey in the advertising industry began in 1987 as a commercial film producer. Over the years, I had the opportunity to work with some incredible teams, producing over 40 commercials annually, and consistently achieving recognition for creative excellence. During this time, I had the privilege of collaborating with renowned industry figures, where we won the coveted Best Production Company award for three consecutive years.
In 2000, I founded my own production company, and the following year, I relaunched Peluca Films. Under my leadership, Peluca quickly became a driving force in the local industry, producing over 60 commercials a year. Our work garnered multiple prestigious awards, including the Jerry Goldenberg, several "Ojo de Iberoamérica" honors, and 8 Cannes Lions. In addition to our advertising success, we co-produced the feature film No sos vos, soy yo, which achieved commercial success in both Argentina and Spain.
Beyond advertising, My interest in multidisciplinary work led me to create the art magazine Canecalón (2005/2006), take part in the São Paulo Biennial, and study digital journalism at Austral University.
In 2017, I developed the concept for the project “Paréntesis”, exploring the creative process by interviewing people who, like me, have moved between different disciplines and discovered unexpected value in that mix.
Today, my artistic practice coexists with my production experience, but from a different place: more intimate, freer, more of my own.
Contact
Mare Cimmarusti
Art Producer
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